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Awareness Campaigns

Surgical Manufacturer Pink Campaign shirt, email, and flyer

About

In 2018, MicroAire developed a pink power-assisted liposuction handpiece for plastic surgeons in conjunction with October's Breast Cancer Awareness Month. A portion of proceeds were donated to Living Beyond Breast Cancer, which provides support to those affected by breast cancer.

Challenge

Increase overall social media reach.

Client

MicroAire Surgical Instruments

Contributors

  • Sarah Beth Martin: Photography, emails, flyers, shirt and bag illustration, social media imagery
  • Elias Jones: Social media, Creative Services Lead

2020 Campaign

photograph of pink liposuction device

Emails

email with information about the pink device and charitable organization
email with information about the pink device and charitable organization

Flyers

front of flyer with information about the pink device and charitable organization
back of flyer with information about the pink device and charitable organization

Social Media

social post about pink campaign

Outcome

Followers on various social media platforms increased leading up to and during month of October.

2.4%

Overall increase of social media audience

+3%

Social media referrals to website

>1K

Instagram followers

2018 Campaign

Vector Illustration

close the loop typographic illustration in shape of running shoe print

Promotional Items

tshirt, bag and bottle with close the loop typographic illustration

Social Media

social post for close the loop support campaign