About
In 2018, MicroAire developed a pink power-assisted liposuction handpiece for plastic surgeons in conjunction with October's Breast Cancer Awareness Month. A portion of proceeds were donated to Living Beyond Breast Cancer, which provides support to those affected by breast cancer.
Challenge
Increase overall social media reach.
Client
MicroAire Surgical Instruments
Contributors
- Sarah Beth Martin: Photography, emails, flyers, shirt and bag illustration, social media imagery
- Elias Jones: Social media, Creative Services Lead
Emails
Flyers
Social Media
Outcome
Followers on various social media platforms increased leading up to and during month of October.
2.4%
Overall increase of social media audience
+3%
Social media referrals to website
>1K
Instagram followers
2018 Campaign
Vector Illustration
Promotional Items
Social Media
