YouthMADE Festival Identity
Motion graphics used for social media advertising.
Digital Promise hosted the YouthMADE Festival—a two-week celebration of youth creativity and innovation around the globe. The festival hosted over 80 event and content submissions from over 17 countries worldwide and a global reach of 6 million.
Create and implement a visual identity that celebrates global youth creativity through making, art, activism, design, and education. All collateral was digital as all events were held online. This required thinking in new strategic ways to encourage engagement through social media with motion.
Digital Promise is a global nonprofit working to expand opportunity for every learner, especially those who’ve been historically and systematically excluded.
The logo included several different color options along with a few alternative layouts. It is the result of inspiration drawn from activism- and comic- style art that is bold and portrays movement.
The color palette is intentionally bright, vibrant, and playful. The palette draws inspiration from the vibrancy of pop-art, uses thick black lines that nods to comic-style art, and incorporates a boldness drawn from activism art. It vastly deviates from Digital Promise's brand to engage and attract a different audience: young creators.
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Along with motion graphics, the festival utilized several different layout and color compositions to keep each post within the campaign looking new and fresh.
Digital Promise used a new approach and utilized Giphy to post and share GIFs, which also made them easily discoverable on popular social media platforms like Instagram, Snapchat, and Facebook.
